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|LAST DATE||ADMISSION STATUS||COURSE MODE|
|Nov, 06 2023||CLOSED||Classroom Training|
90+ Hrs face2face classroom Practical Training on live project.
We will train you on your own website and social media marketing platform during the course you can realize how your platforms continue growing.
15+ International Certification
After the course is complete, you get Google, HubSpot, and Facebook certifications that can be strong value-added to your resume.
Case Studies, Material , Assignments & Assessments
All our courses are not just Theoretical, We teach using Practical methods such as Simulation Exercises, Projects, Assessments, etc
Practical & Assignment 1.How does the internet impact human life?
What is the internet?
How does the internet work?
What is intranet?
What is IP?
What is an ISP?
What is a firewall?
Concept of LAN-MAN-WAN
Practical & Assignment 1. Business without digital marketing
Types of marketing
Why digital marketing?
Role of digital marketing
Traditional vs digital marketing
B2B Vs B2C
Modules of digital marketing
How to start digital marketing?
Practical & Assignment 1.My dream Customer persona
Knowing your customer
Creating customer persona
Customer before & after
Customer Attentions basics
Decision making & emotions
Practical & Assignment 1. Live trademark search & generate search report 2. Brand logo design in CANVA Tools Covered 1. CANVA image editing tool
What is a brand name?
How to choose the perfect brand name?
Trademark search for brand name
Checking brand name availability
Brand logo guidelines
Practical & Assignment 1.Validate my main and sub niche
What is niche & why it is important?
How to identifying your niche?
Find your niche & sub niche
Top 5 Career growth niches
Practical & Assignment 1. Everything about WordPress
What is a website?
Different types of websites
Web design technologies
Web development technologies
Custom coding Vs CMS
Open source web technologies
Practical & Assignment 1. Live domain booking 2. Domain DNS seng
What is a Domain name?
What is Domain extension?
How to buy a domain name?
What is DNS?
What is a premium domain?
Practical & Assignment 1. Live Hosting purchase 2. Connect domain to hosting server
What is Hosting?
Types of hosting server
How to buy a hosting server?
Server role in website speed
Understanding server RAM - Disk Space & Bandwidth
Practical & Assignment 1. My internal and external traffic sources
What is internet traffic?
What is internal traffic?
Top 10 internal traffic resources
What is external traffic?
Top 10 external traffic resources
Practical & Assignment 1. Create own digital marketing strategy
What is a digital marketing strategy?
Marketing’s role in business
Creating a research plan
#Practical & Assignment 1. Create a Free E-Book Lead Magnet
Lession 1 - lead magnet
What is a lead magnet?
Why Do You Need a Lead Magnet?
Lead Magnet & Customer Value Optimization(CVO)
How to Create a Lead Magnet?
Types of Lead Magnets You Can Offer
Lead magnet checklist
#Practical & Assignment 1)Assign Tripwire, Core/Flagship & Profit Maximiser Product
Lession 1 - Sales Funnel
What is a sales funnel?
How to define your sales funnel?
Stages of a sales funnel
How to fix a sales funnel that’s losing your leads?
Tripwire - Core/Flagship & Profit Maximizer Product
Sales Funnel checklist
Practical & Assignment 1. Write own website content 2. Write 3 article & publish Tools covered 1. Small SEO tool 2. Grammarly 3. answerthepublic.com
Basics of content wring
Content wring tool
Plagiarism free content wring
Website Content writing
Practical & Assignment 1. Write your own story
What is Storytelling?
Why Do We Tell Stories?
What Makes a Good Story?
The Storytelling Process
How to Tell a Story Effectively?
Importance of storytelling
10 Storytelling Techniques
Storytelling: Techniques & Tips
Practical & Assignment 1. Create website main banner 2. Create blog post featured image 3. Create social media post Tools Covered 1. How to create web graphics using drag & drop file ? 2. CANVA image editing tool
Introduction to web graphics
Top 10 Tips for web graphics
Social media post creation
Blog post featured image creation
How to download royalty free images?
CANVA image editing training
Practical & Assignment 1. Write video script 2. Shoot own video 3. Edit own video 4. Publish video on Youtube Tools Covered 1. Filmora video editing too
Why video skill is important?
How you can earn money from videos?
How to discover content?
Video making before & after
Filmora Video eding training
Practical & Assignment 1. Blog Wring with Banner Designs Tools Covered 1. Google Keyword Planner 2. Small SEO 3. Grammarly
What is a blog?
Blogging vs Vlogging
Types of blogs
Benefits of blogging
Select a Niche & do Content Research
Creating a blog
Practical & Assignment 1.HTML ready-made template content formatting
Introduction to HTML
What is HTML?
Why do digital marketers need to know HTML?
15 HTML tags digital marketers need to know
Meta Description tag
HTML for Content
Line break tag
Bold or Strong tag
Practical & Assignment 1. Building Portfolio Website & Blog Tools & Skill Covered 1.WordPress
Introduction to WordPress
WordPress.com VS WordPress.org
Installing WordPress Theme
Elements of WordPress
How to Plan a Website Structure?
Plugins - Widgets - Menus & Themes
How to use Free Themes and Plugins?
Why not use Nulled Themes and Plugins?
What is GPL Themes and Plugins?
What Premium Themes and Plugins?
How to create Custom Menus & Pages?
How to Add Posts - Categories & Tags?
Creation of Contact Forms
Optimize WordPress site for SEO Training
Installing SEO Plugins
HTTP & HTTPS Protocols
Free SSL Certificates
Types of Redirections (301 - 302 - 307)
Integration of Google Search Console (Webmaster tools)
Track Website traffic & Conversions
Implementing of Different Tracking Codes
Google Analytics Integration
Practical & Assignment 1. Keyword Research with Meta Tag for 5 Domains 2. Title wring for 5 Blog post 3. Backlink generating Tool & Skill Convered 1. Google Keyword Planner 2. MOZ bar 3. Yohost SEO
Search Engines Fundamental
Search Engines Types
Why Google is the Top Search Engine?
How Google Search Works?
Important Google Algorithms
What are Search Engine Updates?
What is the keyword?
Importance of Keyword in SEO
Types of Keywords
Keyword analysis Tools
Keyword Research Tools
Keyword Analysis Process
Understanding long tail keywords
LSI Keywords & How to use Them
How to use Keyword for Website?
How to use Keyword for Blog?
Understanding your Competitor Keywords
Finalizing the Keyword list
What is competitive analysis?
Competitive Analysis Workflow
Tools To Do Competitive analysis
Title Tag Optimization
Importance of Canonical Tag
Importance of Bread Crumbs
SEO Content Writing
Anchor Links Optimization
Image Tag Optimization
HTML and XML sitemaps
Robots.txt and its importance
URL Redirecting Techniques
Custom 404 Error Page
Difference Between Http Vs Https
Introduction of Link building
Importance of Link building
Link building Techniques
Off Page Submissions List Techniques
Do follow Vs. No follow Links
Site Submission to search engines
Website Ranking Position Report
Practical & Assignment 1. Setup & Verify your own business on GMB.
Listing on Google My Business
What is a GMB listing?
Google My Business Ranking Factors
How To Check If Your Business Is Already Listed?
How To Set Up A Google My Business Listing?
GMB Info Section
GMB Photo Section
GMB Categories Section
GMB Review Section
GMB Post Section
GMB Q&A Section
GMB Insights Section
GMB User Sections
GMB Adding Multiple Locations
Practical & Assignment 1. Submit your own website in the search console. Tool covered 1. Google Search console
What is Google Search Console?
Adding site and verification
Setting Geo target location
Search Queries Analysis
Filtering Search Queries
External Links report
Crawls Stats and Errors
Importance of Disavow Link Tool
Practical & Assignment 1. Submit your own website in Google Analytics Tool covered 1. Google Analytics
Why use Analytics?
Tools for SEO Analytics
Installing Analytics Code in Site
Understanding Audience - Traffic and Site Reports
Importance of Goals and Conversions
Installing Conversion Tracking Code
Practical & Assignment 1. Facebook page creation 2. Facebook page optimization 3. Facebook marketplace listing
Introduction to Facebook
Why facebook use first priority platform?
Facebook Account Major Setting
Create Facebook Page
Facebook Page Optimization
Facebook Meta Suite
Create Facebook Group
Facebook Group Scaling
Practical & Assignment 1. Setting Up An Business Account 2. Upload 5 reels on Instagram
Setting Up An Account
Choosing The Right Username
Attractive Bio For The Win
Extra Bio Options For Business Accounts
Bio Link Best Practices
Best times to post on Instagram
Top 3 Instagram Content Keys
Instagram Content Game Plan
Increasing Your Content Engagement
The Instagram Engagement Algorithm
Hashtags and Tags
Practical & Assignment 1. Setting Up An WhatsApp Business Account 2. Create business catalog
Why WhatsApp Marketing?
Installing WhatsApp Business App
Create a short link for web
Using the Catalog
WhatsApp Group Marketing
Techniques to Use Stories
Publishing A Story
Practical & Assignment 1. Setting Up An Youtube Channel 2. Optimize your Channel 3. Upload 5 Videos on Youtube
Introduction to YouTube
Setup YouTube Channel
Tools to Optimize your Channel
Importance of Cards & End screen
Monetize Videos Tips
How To Improve Watch Time?
How To Improve Subscribers?
Double Your Revenue with this Technique
Practical & Assignment 1. Setting Up An Twitter Profile
Introduction to Twitter
How to set up a Best Twitter Profile?
Understanding about Twitter users
How to get more Followers in Twitter?
Usage of Best Hashtags
Hashtag Research Tools
Influence Marketing through twitter
How to Identify the Niche Influences?
What are Twitter Cards?
Practical & Assignment 1. Setting Up A Linkedin business page 2. Finding job through Linkedin
Creating Your LinkedIn Profile
Importance of Skills & Endorsements /Comments
Market Your Profile on LinkedIn
Company Page creation
Traffic Increase Techniques
What Not To Do on LinkedIn?
How to look for jobs on LinkedIn?
LinkedIn B2B Marketing
Introduction To LinkedIn B2B Marketing
LinkedIn company page Creation
Practical & Assignment 1. Setting Up A Pinterest business account
What is Pinterest?
How to Use Pinterest for Marketing?
Pinterest Marketing Strategies
Pinterest for Small Businesses
Sign up for a business account
Choose the right categories for your content
Use unique images and videos
Add hashtags to your content
Pinterest Marketing Tools
Practical & Assignment 1. Write answer on Quora
What is Quora?
Why Quora Makes Sense for Content Distribution?
How to Find Your Audience on Quora?
The Quora Flywheel Effect
How to Get Started on Quora in 4 Easy Steps?
How Promoted Answers Work?
Practical & Assignment 1. Create your own list
List Building techniques
How to design your squeeze page for maximum conversions?
Split testing your squeeze pages
Setting up your Broadcast Schedule
Launching your list building campaign
Practical & Assignment 1. Write welcome email copy for sign up newsletter Tool covered 1. Covert Kit 2.MailChimp
Introduction to Email Marketing
Types of Email Markeng
Email Marketing Service Providers
Email Marketing Tools List
Setting up Email Campaigning
Importance of Subject Lines
Selecting Email Campaigning type
Trigger your First Email Campaigning
Analyzing Email Campaigning
Building Your Targeted Customer
100+ Email Subject lines
Tips To Increase Subscribers
Practical & Assignment 1. Create landing page
Elements of landing page
Acquiring stunning landing pages
WordPress themes & plugins
CTA placement & optimization
Landing page from third party sites
Introduction to Copywriting
Features or Benefits?
Practical & Assignment 1. Create your Facebook Ad manager Account 2. Setup Lead generation campaign 3. Create pixel and install in website Tool & skill covered 1. Facebook pixel helper
Facebook Ad Introduction
Setup Facebook Ad Manager
Facebook Campaigns Structure
Facebook Ads: Boost your Post
Facebook Ads: Promote your page
Facebook Ads: Reach people near your business
Facebook Ads: Increase brand awareness
Facebook Ads: Increase your reach
Facebook Ads: Send people to a destination
Facebook Ads: Get Installs of your app
Facebook Ads: Raise attendance at your event
Facebook Ads: Get video views
Facebook Ads: Collect leads for your business
Facebook Ads: Increase Conversions on your website
Facebook Ads: Increase Engagement in your Post
Analyzing & Optimizing ads
Practical & Assignment 1. Create your Google Ads account 2. Run Search Ads 3. Run display Ads 4. Run Video Ads 5. Run GMB Ads
Introduction to Google Ads
Google Ad account structure
Ad targeting & Placement
Ad Bidding & Budgeting
Google Ads tools
Practical & Assignment 1. Configuring adsense into website
What is Google AdSense?
Implementing Ads in a Website
Understanding Adsense Program Policies
Setting up Website/Blog for AdSense
Configuring Your First Ad
Using Advanced Ad-Placement Strategies
Allowing and Blocking Ads
Using Performance Report
Practical & Assignment 1. Create Amazon Affiliate account
What is Affiliate Marketing?
Types of Affiliate Marketing
How Affiliate Marketing Works?
Finding Affiliate Programs
Applying Affiliate Program
Promoting Affiliates Products
Making Money using Affiliate Marketing
Practical & Assignment 1. Tackle negative review
What is Online Reputation Management?
Why business needs online reputation?
Focus areas in ORM
Practical & Assignment 1. Programmatic Media buying process
Media planning & Optimization
Programmatic Media buying
Selling & service providers
Media buying campaigns & steps
10 Do’s for a successful media campaign
Practical & Assignment 1. Create your profile on various freelancing work marketplace websites.
What is freelancing?
How to become a freelancer?
Best practices in freelancing
Registering on freelancing websites
How to get four first freelancing projects?
Practical & Assignment 1. Mock Exam 2. Final Exam
Digital Garage Certification
Google Ads Certification
Google Ads Search Certification
Google Ads Display Certification
Shopping Ads Certification
Video Advertising Course
Google My Business
Hootsuite Social Marketing Certification
HubSpot Content Marketing Certification
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